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“A must-read for today’s and tomorrow’s marketeers.”
Paul Polman, CEO Unilever

 

Winning Customer Centricity

This is the first of the Winning Book Series. These books are designed for today’s business’s everywhere. If you have too much to read and too little time to find solutions, then these are the books you’ve been waiting for. They are quick and fun to read, inspirational in content, with useful examples and ideas of actions to take, in each of the short, two-page chapters.

Sign up on the following page to receive news about the next books in the series, on Insights and Innovation, due to be published in 2016. Always the same format; always an inspiring and actionable read.

 

Customer centricity isn’t just a goal or buzzword; it’s a make-or-break necessity for succeeding in business today. In fifty short chapters (one for each week of the year), this book accompanies you on your journey to increased customer centricity. Its unique approach enables you to strategically turn your organization into a customer-focused powerhouse, from the inside out.

“Despite my trying to practice it every day, Denyse’s book Winning Customer Centricity still provided me with some fresh and practical new thinking, and much needed discipline that I will take back to work.
A must-read for today’s and tomorrow’s marketeers.”

Paul Polman, CEO Unilever

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